When Lord Sugar himself tweets about a pitch being “the best presentation in The Apprentice history”, you know it was something special. And that’s exactly what happened with Frederick Afrifa. His pitch wasn’t just good—it was a masterclass in effective communication.
So, what made Frederick’s pitch stand out? And what can we learn from it to improve our own public speaking skills?
1. He Took His Time
One of the biggest mistakes people make when presenting is rushing through their words. Frederick didn’t fall into this trap. He delivered his pitch at a steady pace, allowing his audience to absorb every point.
🔹 Lesson: When you speak, slow down. Give your words time to land.
2. He Used Storytelling to Explain the Concept
People connect with stories, not just facts. Frederick understood this and used storytelling to make his pitch memorable and engaging. Instead of overwhelming his audience with data, he made his points relatable and easy to follow.
🔹 Lesson: Don’t just list facts—tell a story. Whether you’re pitching an idea or giving a speech, stories help people connect with your message.
3. He Managed Anxiety with Breathing and Pausing
Public speaking can be nerve-wracking, even for the best of us. But what set Frederick apart was how he handled his nerves. He used diaphragmatic breathing to stay calm and paused between sentences to stay in control. This not only helped him manage his anxiety but also made his delivery more powerful.
🔹 Lesson: If you feel nervous, focus on deep breathing and pausing. It will help you stay composed and in control.
Communication is the Key to Success
Frederick Afrifa’s pitch is proof that strong communication skills can set you apart. Whether you’re pitching to investors, leading a team, or presenting your ideas, the way you deliver your message matters just as much as the message itself.
Want to develop these skills? Our public speaking courses and public speaking coaching programmes are designed to help you master the art of speaking with confidence—just like Frederick did.
📩 Get in touch: support@believeingreatness.org
🌍 Website: www.believeingreatness.org
Let’s help you become the best communicator you can be! 🚀
