Our Public Speaking Philosophy

believe in greatness
Leadership Through Communication
At Believe In Greatness, we believe communication is not just a soft skill. It is a core leadership capability and a strategic driver of business performance. Our mission is to equip emerging and established leaders with the communication tools they need to lead with clarity, confidence, and impact.
We empower professionals to speak with purpose, presence, and authenticity, whether they are influencing teams, engaging clients, or pitching to senior stakeholders. Through our leadership communication training, individuals overcome anxiety, elevate their executive presence, and learn to communicate with precision under pressure.
In today’s fast-paced, high-stakes environment, the ability to communicate vision, mobilise teams, and build trust is what sets great leaders apart. By investing in our programs, organisations foster a culture of confident, values-driven leadership. This improves morale, strengthens internal alignment, and accelerates business outcomes.
At every level of leadership, communication is not optional. It is transformative.
global impact,
proven results
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what makes
us different
At Believe In Greatness, we go beyond surface-level communication training. We focus on authenticity, vulnerability, and presence as leadership tools that build trust, inspire teams, and cultivate stronger organisational cultures.
Our approach empowers individuals to express themselves with clarity and conviction. When leaders communicate authentically, they create environments where collaboration thrives, innovation flourishes, and people feel seen and heard.
We do not just teach people how to speak. We unlock their capacity to lead, influence, and drive meaningful business outcomes through powerful communication.
Meet the Leadership Team
Gordon
Williams
co-founder & trainer
Gordon Williams, the co-founder of Believe in Greatness, was born in London and struggled with a lack of confidence and insecurity. He preferred to stay within his comfort zone due to the fear of failure. In March 2019, he was put on furlough and began searching for new roles. Despite making over 200 job applications, he faced countless rejections.
Frederick
Afrifa
co-founder & trainer
Frederick Afrifa, the co-founder of Believe in Greatness, has an inspiring story that has led him to help others overcome their own insecurities and anxieties. Born in Milan, Frederick moved to the UK at the age of 13 with no knowledge of the English language. This experience left him feeling anxious and insecure, but he found solace in athletics, which he started in 2011 and eventually signed a professional contract in 2018.